Influencer
Launch Campaign
A four-creator influencer campaign supporting the launch of The Chosen Presents: Taste & See — a devotional cookbook from Dallas & Amanda Jenkins and Tara McClary Reeves, set in the world of The Chosen. The program paired faith-lifestyle and hospitality creators across Instagram, TikTok, and newsletter. Their content connected recipes and the book's first-century table traditions with faith, family and hospitality during the launch window, reaching relevant faith, lifestyle and hospitality audiences.
Campaign Objective: Drive awareness and purchase intent for The Chosen Presents: Taste & See through trusted faith and hospitality creators during the August 4–24 launch window.
Campaign Status: All eleven placements published by August 21, three days ahead of the giveaway close. Aimee Guess opened the program with her August 4 newsletter feature and completed both of her Reels. Aarti Sequeira and Bre Bertolini published their first Story Sets on August 13 and 14. August 18 brought four more placements: Aimee’s Sabbath Reel, Bre’s Reel and second Story Set, and Aarti’s Skillet Chicken Reel. Aarti completed her deliverables on August 19 with a five-frame second Story Set, and Amy’s Reel went live August 20 as a collaboration post with the publisher, followed by the TikTok cross-post and her Story Set on August 21, completing all eleven placements.
| Creator | Reel Views | Story Impr. | Reel Engagements | Link Clicks | Takeaway |
|---|---|---|---|---|---|
| Aarti Sequeira | 28,295 | 27,216 | 3,091 | 60 | Deepest engagement and watch time; strongest creative fit |
| Aimee Guess | 34,423 | 6,782 | 985 | — | Two Reels plus the newsletter; most added value |
| Bre Bertolini | 21,021 | 26,757 | 771 | 186 | Highest reported Story link activity |
| Amy Romfo | 23,725 | 10,925 | 989 | 56 | Widest platform spread; second-highest single Reel |
| Creator | Platform | Deliverables | Window | Status |
|---|---|---|---|---|
| Aimee Guess | IG · Newsletter | 2 Reels + Newsletter + Giveaway | Aug 4–24 | ● All Deliverables Published |
| Amy Romfo | IG · TikTok | 1 Reel (cross-posted) + 1 Story Set + Giveaway | Aug 4–24 | ● All Deliverables Published |
| Bre Bertolini | 1 Reel + 2 Story Sets + Giveaway | Aug 4–24 | ● All Deliverables Published | |
| Aarti Sequeira | 1 Reel + 2 Story Sets + Giveaway | Aug 4–24 | ● All Deliverables Published |
Aimee Guess
Faith-lifestyle creator and newsletter author reaching a homemaking and family audience across Instagram and her Substack, The Inspired Notebook. Her placement opened the campaign with a sponsored newsletter feature built around Sabbath, rest, and gathering — the book's opening themes — placing Taste & See inside a personal reflection on slowing down and hosting with intention.
- Sponsored newsletter feature — "This Month's Newsletter Sponsor: The Chosen — Taste and See Cookbook"
- Personal Sabbath reflection framing the book's opening themes of rest, gathering, and hospitality
- Book cover, styled recipe photography, and Season 4 excerpt
- Tracked call-to-action linking to the retailer landing page
Newsletter feature distributed to subscribers on August 4, 2026. View live on Substack →
- 1 IG Reel — Lemon Mint Scones prepared ahead for Sabbath, made and shared with her daughters, carrying the giveaway
- 1 IG Reel — Sabbath reflection on rest, gathering, and the book's opening themes
- Book giveaway — 15 copies to her audience, provided and shipped by David C Cook
Aimee reshared her Lemon Mint Scones Reel to Stories on August 19, adding her own endorsement of the recipes and the Sabbath tradition, plus a note that she was entering the giveaway herself.
Not a contracted deliverable. The share carried a Watch full reel prompt routing her Story audience back to the Reel, where the entry mechanic and full terms lived.
| Placement | Views / Impr. | Likes | Comments | Shares | Saves |
|---|---|---|---|---|---|
| Lemon Mint Scones Reel | 22,144 | 413 | 208 | 48 | 27 |
| Sabbath Reel | 12,279 | 227 | 25 | 8 | 29 |
| Newsletter feature | 4,713 | 24 | 7 | 3 | — |
| Story share — added value | 6,782 | 100 | 21 | 2 | — |
| Reel views | 34,423 | 640 | 233 | 56 | 56 |
| Story frame impressions | 6,782 | 100 | 21 | 2 | — |
| Newsletter views | 4,713 | 24 | 7 | 3 | — |
Amy Romfo
Hospitality and home creator across Instagram and TikTok, known for warm, table-centered content. Her placement featured a charcuterie and entertaining concept — "The Gathering" — pairing recipes from the book with a family-table setting.
- 1 IG Reel — "The Gathering": charcuterie board featuring Honey Goat Cheese Truffles, cross-posted to TikTok
- 1 IG Story Set introducing the book, on a separate day
- Book giveaway — 15 copies to her audience, provided and shipped by David C Cook
Amy built a charcuterie board around the Honey Goat Cheese Truffles from the book, opening on the admission that she used to think having people over meant getting everything just right — and realized she was spending so much time preparing that she was missing the reason for gathering.
"Hospitality isn't about performing for the people we invite in. It's about making room for them. For food, faith and real connection around the table."
The Reel was published as a collaboration with @david.c.cook and appeared on both Amy's and the publisher's grids. The collaboration treatment was additional to the contracted Reel. Three of the four creator Reels ran as collaboration posts.
Posted with #ad up front. This Reel carried Amy's giveaway: 15 copies, entry by comment, which closed August 24.
A four-frame Story Set captured live from Amy's account, published on a separate day from the Reel per the agreement. Each frame carried #ad, tagged @david.c.cook, and included her link sticker.
- 01The confession — hospitality once meant perfection, held beside the book
- 02What the book is: creating space where people feel welcomed, known, and at home
- 03Interior spreads — recipes, Scripture, reflections, prayers and practical ideas for hosting
- 04The finished board, with the reminder that the heart behind the recipes is gathering, not perfection
Amy delivered four frames against a three-frame scope.
Amy reshared her Reel to Stories the same day, adding her own overlay calling out the giveaway and how simple it was to enter.
Not a contracted deliverable. The share carried a Watch full reel prompt routing her Story audience back to the Reel, where the entry mechanic and full terms lived.
| Placement | Views / Impr. | Likes | Comments | Shares | Saves |
|---|---|---|---|---|---|
| The Gathering Reel | 23,725 | 592 | 212 | 44 | 141 |
| Story Set — four frames | 10,925 | 64 | 2 | 7 | — |
| TikTok cross-post | 1,168 | 67 | 2 | 4 | 8 |
| Reel views | 23,725 | 592 | 212 | 44 | 141 |
| Story frame impressions | 10,925 | 64 | 2 | 7 | — |
| TikTok views | 1,168 | 67 | 2 | 4 | 8 |
Bre Bertolini
Faith and home creator on Instagram with a devotional, scripture-forward voice. Her placement featured the Mary & Martha lesson — rest and presence over busyness — anchored by a dessert recipe from the book.
- 1 IG Reel — Martha's Divine Dessert, with Mary & Martha voiceover
- 2 IG Story Sets — book introduction and supporting content, on separate days
- Book giveaway — 15 copies to her audience, provided and shipped by David C Cook
The Reel was also published to Bre’s Facebook page on the same day, carrying the full caption, the #ad disclosure, the complete giveaway terms and the David C Cook tag.
The cross-post extended distribution to Facebook. Facebook performance is not included in the Instagram figures reported below; audiences may overlap.
View the published Reel on Facebook.
A Story Set introducing the book from her kitchen, captured live from Bre's account. She opens with an audience poll — Do you watch The Chosen? — then introduces the book by full title and all three authors before turning through the interior.
"It is filled with spiritual reflections and little devotionals. It has hospitality practices and so many culturally rooted recipes based on what they would have eaten in biblical times."
She also frames the book for readers beyond the show's existing audience, telling viewers they'll love it whether or not they watch The Chosen.
Later frames move to the pages themselves — a look inside at the photography, prayers, and practices, described as connecting ancient traditions to modern gatherings.
A second Story Set driving traffic to the Reel. The opening frame announces the giveaway against the book on a stand, with a link sticker routing viewers to the Reel where entry and full terms live.
The following frame shows the finished Martha's Divine Dessert staged beside the open cookbook page it came from — the recipe and the result in a single shot.
| Placement | Views / Impr. | Likes | Comments | Shares | Saves |
|---|---|---|---|---|---|
| Martha's Divine Dessert Reel | 21,021 | 551 | 155 | 31 | 34 |
| Story Set 1 & 2 — six frames | 26,757 | 125 | 9 | 5 | — |
| Reel views | 21,021 | 551 | 155 | 31 | 34 |
| Story frame impressions | 26,757 | 125 | 9 | 5 | — |
Aarti Sequeira
Food Network host and chef with a large, engaged Instagram following. Her placement featured a Skillet Chicken with Pomegranate recipe, with a voiceover connecting the ingredients and spices of the region to the story of Jesus sharing a meal with his friends after the resurrection.
- 1 IG Reel — Skillet Chicken with Pomegranate, with resurrection-meal voiceover
- 2 IG Story Sets — book introduction and supporting content, on separate days
- Book giveaway — 15 copies to her audience, provided and shipped by David C Cook
A five-frame Story Set captured live from Aarti's account. Posted with the Instagram Paid Partnership label, an on-frame #ad disclosure, and @david.c.cook tagged throughout.
- 01Opening — how a smell can return you to a place or a person
- 02The book introduced by full title and all three authors
- 03Interior walk-through — devotions, prayers and blessings, the guide to feasts
- 04Call to action — the book is out, tying back to the Reel
- 05The Skillet Chicken Reel shared to Stories, with a tap-through prompt to enter the giveaway and read the full rules in the caption
The closing frame amplified Aarti's Reel to her Story audience and directed viewers to the post containing the giveaway instructions and full terms.
A three-frame Story Set introducing the book, captured live from Aarti's account. Posted with the Instagram Paid Partnership label, an on-frame #ad disclosure, and @david.c.cook tagged throughout.
- 01Opening — bridging the sacred and the everyday in her kitchen, leading into the reveal
- 02The reveal — the book introduced by full title and all three authors
- 03Walk-through and call to action — interior spreads, availability, and the sample download link
"This book is available wherever books are sold. If you tap the link here, you'll get a free downloadable sample of it… And stay tuned, because next week I'm going to cook a recipe from this book and give some books away."
The closing frame carried a tracked link sticker to the sample download page, enabling traffic attribution to Aarti's placement.
| Placement | Views / Impr. | Likes | Comments | Shares | Saves |
|---|---|---|---|---|---|
| Skillet Chicken with Pomegranate Reel | 28,295 | 2,000 | 688 | 190 | 213 |
| Story Set 2 — five frames | 15,616 | 334 | 15 | 19 | — |
| Story Set 1 — three frames | 11,600 | 276 | 17 | 8 | — |
| Reel views | 28,295 | 2,000 | 688 | 190 | 213 |
| Story frame impressions | 27,216 | 610 | 32 | 27 | — |